The Eficiency of a freelancer, the quality of an Agency

As a solo software developer, I eliminate bureaucracy and costly sales teams. You work directly with me, the expert who will build your solution.

  • 100% Focus on Your Goal: From conceptualization to final deployment.
  • Modern and Scalable Technology: Systems ready to grow with your business (Python, React, Node.js, Strapi, Klaviyo).
  • Transparent Communication: Receive direct updates and make quick decisions.

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Freelancer trabajando
Average Growth
+45%

About us

We are a company dedicated to creating applications and solutions for our clients in Venezuela and Latin America.

Creating excellence through innovation and dedication.

Passionate professionals committed to delivering exceptional results that exceed expectations and drive meaningful transformation.

In a world of generic solutions, we apply an agile, customer-centric methodology. This means we don't just write code; we immerse ourselves in your business objectives to ensure every line of development is aligned with your strategy.

We prioritize transparency and direct communication at every stage of the project, delivering value iteratively and allowing you to constantly validate progress.

Excelence and Dedication

Meet our team
About us

Recognized

For our excellence in the industry

Services

What we offer

Explore all our options

Backend Architecture

We build the logic, databases, and security that power your application. A well-designed backend guarantees performance, reliability, and the ability to scale to thousands of users.

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Digital Marketing

Beyond just coding, we offer the digital strategy you need to get noticed. We integrate digital marketing tools and tactics directly into your platform to generate qualified leads and conversions.

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Custom Applications

We transform your business challenges into functional digital solutions. We create robust, intuitive, and scalable applications that improve operational efficiency and deliver exceptional experiences for your users.

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Custom CMS

When standard solutions (like WordPress or Drupal) fall short, we design a unique, minimalist CMS tailored to your exact internal workflows, giving you complete control over your data.

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Integration of APIs and Services

We connect your internal and external systems (CRM, ERP, payment gateways, third-party services) through robust APIs, eliminating manual work and creating a unified digital ecosystem.

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Corporate Websites

Your website is your 24/7 ambassador. We create fast, secure, and SEO-optimized corporate websites that strengthen your brand and convert visitors into potential customers.

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¿Why Us?

Why partner with us?

You're not hiring an agency; you're securing an expert partner. We partner with you to transform your vision into a robust product, eliminating the bureaucracy of large teams. We guarantee personal commitment, superior quality standards, and a direct path to your business goals.

The Value of Direct Execution by the Expert

The crucial difference when partnering with us lies in direct execution. In large agencies, your project typically goes through salespeople, account managers, and then a junior team. With me, you work directly with the expert developer who has complete technical knowledge of your platform. This translates into seamless communication, zero misunderstandings, and immediate technical decision-making. The person who conceptualizes your solution is the same one who builds it, ensuring maximum fidelity between the vision and the final product.

Why partner with us?

Leadership in innovation

We stay at the forefront of the latest technologies and market trends. This ensures that your solution is not only modern today, but also future-proof.

Proven experience

Each project is backed by years of experience and a portfolio of successes. We deliver professional quality and predictable results, from startups to enterprise solutions.

Dedicated 24/7 support

Your peace of mind is our priority. We offer constant technical support to maintain the uninterrupted operation and performance of your platform.

Costs Efficiency

By operating with a lean, single-person structure, we eliminate unnecessary overhead costs, offering you superior quality at a smart and transparent investment. Export to Spreadsheet

Portfolio

Our Portfolio

These are some examples of projects completed over more than 20 years. We evolve with our clients to provide the best solutions

  • All
  • Mobile Applications
  • Corporate Websites
  • CMS
  • Marketing Digital
  • APIs
  • Backend
Mobile Route Management Application
Mobile Applications

Mobile Route Management Application

A logistics client needed to reduce operating costs and delivery times by optimizing their fleet routes. We developed a custom mobile application that integrates real-time geolocation, dynamic maps, and route optimization algorithms. This solution not only allowed drivers to receive efficient itineraries in seconds but also provided the management team with monitoring dashboards to track performance and downtime, eliminating 30% of unnecessary mileage. The result was a 25% reduction in fuel consumption and a significant improvement in delivery accuracy, transforming a costly, manual process into an agile, data-driven digital system.

Logistics and Transportation
Mobile App Logistics Routes
Microservices Architecture for Credit
Backend

Microservices Architecture for Credit

A rapidly growing fintech company was facing performance and stability issues due to its monolithic architecture. Their risk assessment and loan approval system was slow. We restructured their core system to a modern microservices architecture. This isolated critical processes (risk calculation, authentication, and database) into independent components. The migration focused on fault tolerance and horizontal scalability, allowing the client to handle a 10x increase in transaction volume without service degradation. The new backend not only improved stability but also reduced loan calculation response time from 15 seconds to less than 2 seconds.

Fintech / P2P Loans
Fintech Microservices
Payment Gateway and CRM Connector
APIs

Payment Gateway and CRM Connector

An event management platform needed to fully automate payment processing and customer information. Before our intervention, the team had to manually reconcile payments received from PayPal and Stripe with their CRM records (HubSpot). We developed a resilient API integration solution that acts as a data bridge. This solution ensures that the moment a customer makes a payment, the transaction data is securely sent and updated in the CRM. Automating this entire process eliminated hours of daily manual work, reduced reconciliation errors to zero, and allowed the team to focus on customer service.

Booking and Event Services
Booking Events CRM Payments
Tracking and SEO Implementation
Marketing Digital

Tracking and SEO Implementation

An e-commerce business with high traffic but low conversion rates needed to understand its users' actual behavior. We began with a tracking audit, correcting the implementation of Google Analytics 4 and Meta pixels, ensuring that purchase data was 100% accurate. Subsequently, we optimized the conversion rate (CRO) by simplifying the checkout process and improving product images. In addition to the technical corrections, we identified untapped keyword opportunities to increase organic traffic. The combined result was an 18% increase in the overall conversion rate and a direct reduction in the cost of acquiring paid customers.

Products E-commerce
Marketing Tracking SEO Google Analytics
Custom Editorial Management System
CMS

Custom Editorial Management System

A publishing house with a complex publication process (multiple authors, reviewers, and stages) was limited by the constraints of its standard CMS. We built a custom Content Management System (CMS) that precisely mapped their unique editorial workflow. The administration panel was designed to be minimalist and intuitive, with customized user permissions for editors, authors, and designers. The implemented system automatically manages article versions, stage-by-stage approval control, and scheduled publishing in multiple formats. This reduced the average content publication time from five days to just two, freeing the editorial team to focus on quality rather than logistics.

Editorial de Contenidos Técnicos
CMS Strapi Editorial
High-Impact Corporate Website
Corporate Websites

High-Impact Corporate Website

A high-level consulting firm needed a website that reflected its prestige and served as a generator of qualified leads. We designed and developed a clean and elegant platform with a focus on content SEO architecture. The key was creating a design that instilled confidence, while optimizing loading speed (Core Web Vitals) and navigation. The new website not only solidified the brand's credibility, but we also implemented strategic lead generation forms integrated directly with their CRM. In the first three months, the client experienced a 40% increase in organic traffic to key pages and doubled the conversion rate from visitors to contact requests.

B2B Financial Consulting
Finance Corporate Websites

Are you ready to take your business to the next level?

Let's talk about how we can transform your digital presence and achieve tangible results for your organization.

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Team

Meet our team

We have the best and most efficient human resources for your business venture

Luis Torrealba

Luis Torrealba

Lead Developer

With over 20 years of experience in application development, he has completed projects for Latin America, Europe, Australia, and the United States.

Frandy Vera

Frandy Vera

Marketing Specialist

Frandy is a specialist in traditional and digital marketing with over 20 years of experience in campaigns.

Giselle Pérez H.

Giselle Pérez H.

Content & Social Manager

Giselle is a social communicator, graduated from UCAB, with extensive experience in social networks and content.

Testimonials

What do our customers say?

Some examples of customer satisfaction

Emilia González Brito Directora de estrategia

Luis Torrealba transformed our ideas into reality. His professionalism and excellent service were key to the strategic adjustments of our image.

Emilia González Brito
Strategy Director
Daniel Becerra Product Manager

Sharing two years of work with Luis has been a pleasure. His professionalism, dedication, and ability to execute projects make him an invaluable colleague.

Daniel Becerra
Product Manager
Wilmer Manrique

Fifteen years of working on projects with Luis taught me that synergy is key. Together, we combine our strengths and professionalism to deliver high-quality projects.

Wilmer Manrique
Marketing Strategist
Carlos Nuñez

Creative, intelligent programmer, outstanding in all assigned tasks. Self-critical and with a strong sense of responsibility. If you don't know, ask Luis!

Carlos Nuñez
Development Specialist
Contact Us

Let's talk

Send us a message and we'll make you an attractive business proposal, with no obligation

Let's talk

Let's talk about your business vision and how to make it a reality

Email info@luistorrealba.com
Phone +56 9 50153524 / +1 (401) 264 6858
Address PO BOX 025801-484941 Miami, Florida 33102-58012